How to face the impact and transformation of futur

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How to face the impact and transformation of future market changes in the printing industry. At that time, as long as there were machines that could produce, there were few that could not make money. As a result, many people have invested in printing and equipment. New printing plants have sprung up one by one. At this time, the price war in the market has begun. Later, the development of commercial rotary machines was no longer limited to the long version of tens of thousands of prints, and even 7000 or 8000 prints could be printed. The price war was becoming more and more intense. But is price the only way to win over customers? The answer is, of course, No. The author has visited hundreds of printing plants in the province and found that the largest import and export pressure difference of the industry that has been successfully operated up to 30MPa has the following characteristics: first, high quality: the use of imported raw materials and the implementation of the full staff quality inspection system. Although the cost is high, the customer loyalty is high, and it is easy to obtain stable profits. 2、 High efficiency: the adoption of a new type of automated commercial rotary machine can also create profits from high output value. 3、 Production of high value-added Prints: such as lottery ticket printing, UV printing, high-speed rail tickets with chips, and multi-level processing prints. In Taiwan, and even in developed countries around the world, as the computer network technology environment has been formed, almost every household uses computers. Generation E has come. The behavior of absorbing information, acquiring knowledge, online shopping, etc. has been transformed from the traditional mode of reading books, mail order catalogues, etc. This situation has not only impacted the publishing industry, but also the printing industry. Therefore, facing the future changes in the cultural printing market, where should the printing industry go? As for the transformation of the lithographic culture printing industry, the author has the following views: first, according to the analysis report of Iman Roland company, the global demand for printing materials has an annual market growth rate of 4.3%, and the demand share of different printing materials is shown in Figure 1: in the figure, we can clearly see that packaging and printing has considerable market potential, because the packaging and printing products such as cigarette boxes, biscuit boxes, Tetra Pak And so on are all expendable products that are discarded immediately after use and cannot be reused. Packaging and printing can be divided into two categories according to the packaging product mode: automatic packaging and manual packaging. Automatic packaging products such as cigarette boxes, biscuit boxes, toothpaste hoses Most of them belong to relief printing and gravure printing, and the transformation of lithographic printing industry is not easy. Although the cost of UV printing equipment and materials is slightly higher, it has gradually become a market trend. According to the author's suggestion, we should learn more about the process expertise and market conditions of packaging and printing, and should not rashly invest in machinery and equipment. Because China is the world's largest producer and consumer of printing presses and inks for relief and intaglio printing At present, many rock wool board, phenolic board and thermal insulation mortar materials are super absorbent materials The printability is different from that of lithography. Before the transformation, we must have some knowledge or carry out relevant education and training in a planned way in order to achieve a smooth transformation. 2、 It is easy to distinguish from other peers and have market monopoly if we can master the key technologies with high competition threshold in the markets with high competition threshold, exclusivity or profit. In particular, cooperation with high-tech industries with high product value has also yielded considerable profits. In particular, the printing industry is a comprehensive industry, which is widely used in various industries. If it can complement other interdisciplinary technologies, it is bound to achieve a win-win situation of faithfully copying graphics and images and improving product functions and values. However, in terms of technology, such as the selection and acquisition of experimental speed, it is not easy, because it may involve many issues such as cross domain expertise, technology licensing funds, foreign technology introduction, etc. Rather than spend a lot of money to import technology from abroad, it may be more economical to use domestic R & D resources for R & D or technology transfer. In particular, most printing enterprises in China do not have R & D departments, so they can achieve the purpose of technology development at the least cost and create new markets by joining the "assisting the development of new products and technologies in traditional industries" of the industrial bureau of the Ministry of economic affairs or the "industry cooperation plan" of the technology department, and through the support of the printing research center in key technologies, human or equipment R & D resources. 3、 Break the regionality and go to the international market. Although the domestic cultural printing market is gradually declining, there are still many high prices that can be developed abroad. The printing market of graphic publications that emphasize high texture can be won, such as Asian books, magazines, automobile catalogues, cosmetics catalogues And so on. Taking the international market route requires talents with good foreign language ability and foreign trade knowledge, and the company must be sound in terms of operating physique. Only with international quality certification can it be recognized by foreign customers. It is also difficult to compete with peers because of the high entry level. According to the current experience of domestic enterprises in entering the export market, in addition to the above conditions, it is more important for enterprises to find the right door opener so that orders can continue. Based on the experience of domestic multinational printing operators, there are roughly two ways to win international orders. 1. set up a base or office abroad and employ local businesses, or brokers with specific cooperation can help to get orders. Because the local people have a better understanding of the local business contact methods and habits, and there is no language communication barrier, it is easy to win the trust of foreign customers. 2 Set up booths at the book fair to display printed products to attract buyers' attention. This is the best opportunity to convince customers directly. However, in addition to displaying the finished products, the packaging publicity of the enterprise itself should not be sloppy. Because only by making a good first impression can business continue. Generally, foreign buyers not only pay attention to the operating physique and image of the partners, but also want to know the equipment owned by the partners to confirm whether they can cooperate smoothly or meet the specifications they need in the future. Therefore, the more detailed data can be provided, the greater the success rate. The above concepts of the transformation of printing enterprises provide readers with reference to get new enlightenment. We also hope to help you to reduce the impact of the changes in the lithography market and continue to operate in a new direction

information source: printing news, issue 51

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